February 2012
3 posts
8 tags
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January 2012
7 posts
5 tags
16 tags
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December 2011
7 posts
14 tags
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Sam Beddoes Design →
My graphic design business front page. I am migrating the blog here.
April 2011
1 post
11 tags
November 2010
1 post
9 tags
I love Helvetica. No, really. I really love Helvetica and all of the other traits of Swiss minimalist design.
The problem I have with Helvetica is the fact that there are designers out there who consider receiving the copy from the client, setting the type in Helvetica and sending it back a full Graphic Design job. It disturbs me to think that some designers get paid thousands to set some...
September 2010
2 posts
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6 tags
A Different Take
If you’ve been following this blog you probably have seen the launch branding I did for TTD London. The nice chap in charge of the club decided he wanted some 3D design done, which isn’t something I currently offer without outsourcing, but apparently they found somebody who offered 3D and was local, so I have no further work for them. It’s not really a problem, I’ve been extremely busy with new...
August 2010
1 post
6 tags
I normally go for very simplistic logos – not because there’s anything unattractive or wrong with a complicated one, but the simplest ones are the most effective and memorable. I’d struggle to think of many particularly successful brands who have had a complicated logo.
I supplied this client with a few ideas but they had their heart set on having a character as their logo, and I never turn...
June 2010
3 posts
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“The logo must include a sapphire and be related to dancing”, the client asks. Sometimes little requests like this can be difficult to meet while still creating an efficient logo. I did a few pretty cool designs where the dancer appears to be ‘interacting’ with the sapphire, i.e. dancing on top of it, lying on it, etc. but ultimately the client chose this one.
^ I particularly liked this...