Hop Monster beer pump for George’s Brewery. It was great to return to this design, the brewery had originally rejected mine in favour of a more cartoony design by somebody else but recently contacted me having changed their minds after their cartoons had caused issues with the brand. Pays to try and think above your client’s head to what is best for their business, rather than just giving them what they think they want.
Coxon’s Riot are a Gloucester/Cheltenham based indie ska-punk band. This is the album art I designed for their EP.
I normally go for very simplistic logos – not because there’s anything unattractive or wrong with a complicated one, but the simplest ones are the most effective and memorable. I’d struggle to think of many particularly successful brands who have had a complicated logo. I supplied this client with a few ideas but they had their heart set on having a character as their logo, and I never turn down the opportunity to get the pencils out and do a bit of drawing. London Calling sell make-up, but to a more alternative demographic, a little bit “camden market”. Sketch after the cut.
